Entity specific Universes can be created to report on Entity TouchPoints, Entity Attributes, Entity Program Enrollment, and much more.
Create a custom Universe subject area = Entity
Contact Information Limitations
When adding contact Information to custom Entity Query, Entities without contacts will automatically be excluded from your Query results (an inner join).
Workaround 1: Use the Standard Entity Universe to avoid this inner join
Workaround 2: Create a second Query using either your custom Entity Universe or a standard Entity Universe to bring in the contact objects. Create merge dimensions for the contact information.
Create Query 1 with Entity Site ID, Entity information, and/or TouchPoint information
Create Query 2 with Entity Site ID and any necessary Entity Contact information
Merge Entity Site ID from Query 1 and Query 2
Create Merge Dimensions for objects like Contact Name, Contact Email, Contact Address
Include these variables in any of your tables to bring in the Entity's contact information