Entity specific universes can be created to report on Entity Touchpoints, Entity Attributes, Entity Program Enrollment, and much more.

Create a custom universe subject area = Entity

Contact Information Limitations

When adding contact Information to custom entity query, entities without contacts will automatically be excluded from your query results (an inner join).

Workaround 1: Use the Standard Entity Universe to avoid this inner join

Workaround 2: Create a second query using either your custom entity universe or a standard Entity Universe to bring in the contact objects. Create merge dimensions for the contact information.

  1. Create Query 1 with Entity Site ID, Entity information, and/or Touchpoint information
  2. Create Query 2 with Entity Site ID and any necessary Entity Contact information
  3. Merge Entity Site ID from Query 1 and Query 2
  4. Create Merge Dimensions for objects like Contact Name, Contact Email, Contact Address
  5. Include these variables in any of your tables to bring in the Entity's contact information

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